A summary look at the brand and re-branding of Holiday Inn. How it standardized hotels to launch a travel revolution. Wilson’s idea to create a standardized hotel chain was more astute market timing than genius innovation. The post-war baby boom…
Early last year Kraft acquired Cadbury after trying to fight off the giant for some time. The deal was supposed to give Kraft a footprint in emerging markets, probably especially India. And that is what happened last month when they launched…
The way web content is being consumed is changing. That means the way marketers can reach consumers on the web will also have to change to adapt to the changing behaviors.
Social media marketing is probably the area with the maximum number of “experts” in the history of the human race. And that with it being less than a decade old. But if you start believing these trends, good luck with marketing.
Too much attention is being paid today to the channel (social media specifically) to reach customers. But there are other fundamental focus areas that will truly determine success as one HBR article points out.
Marketing is easy. There are just three steps to it. Of course there is more to each of those.
The marketing message today passes through many filters beyond the control of the marketer before it reaches the customer. Here are some that must be considered and managed.
Dan Cobley of Google talks about parallels between physics and marketing. Nothing insightful, just simplistic correlation.
Seth Godin talks about the necessity of selling the problem to your customers before you sell the solution.
The reason not to target innovators and early adopters at the beginning of a product launch cycle is not as simplistic as looking at population numbers as Audrey Watters of the ReadWriteWeb would have you believe.