The whole of tech world seemed to be discussing about Color, its massive funding and contemplating whether it marks the beginning of a new bubble. It really is interesting what Color is doing. As Fred Wilson writes it is building an implicit social network. In a sense anyone in your close physical proximity on a regular basis at the same places are most likely part of your social network. For example, your colleagues at work. Think about it this could be really awesome – going beyond the select-your-social-graph ala Facebook. And they aught to wake up to this soon.
Apple Sues Amazon.com, Seeks Order to Stop Use of ‘App Store’ Trademark - Microsoft has already challenged the award of trademark for ‘App Store’, and now this. It really seems ridiculous how such a generic term can be trademarked.
Search + Facebook = Can be the real Google Killer!!, Take A Deep Breath Google, Facebook Isn’t Doing Search Just Yet - While some contemplate how Facebook might do search, a malware puts a web search bar on Facebook. Google would have been mighty scared there. But no need to worry yet. But I am sure it is going to come soon.
Why Color Matters: Augmented Reality And Nuanced Social Graphs May Finally May Come of Age, A VC: The Implicit Social Graph - This week seems to be all about Color, a new social photo sharing app. But with a big location twist. John Battelle is clearly gung-ho, and some others are as well considering the $41 mil funding. Color, A Twitter For Photo And Video, Launches With $41 Million - The CEO explains why the number is justified by the tech. Color CEO: The Tech Justifies the $41 Million - And here’s what Color does, in case you are wondering.
Why Internet Explorer will survive and FireFox won’t - A perspective on why IE and Chrome will rule the browser market while FireFox will become a niche player.
Amazon Tablets: How Amazon Could Quietly Become A Huge Player - They are not at it yet. As the article suggests they have all the necessary pieces in place to make a quick headway into the market.
Pepsi Innovates with Social Media Metrics - Interview with Pepsico Beverages America Head of Digital. A must read if you want insights into how a big CPG company is using digital in its consumer connect arsenal.
Motorola Mobility Building Web-Based OS - How many more mobile OSes do we need? By last count we have iOS, Android for phones, Android for tablets, WP7, WebOs, RIM, Symbian (yet), Bada, Chrome OS.
Facebook Test Mines Real-Time Conversations for Ad Targeting - Facebook is testing a new ad serving algorithm to target ads based on real time updates. It has the potential to improve the relevancy of ads, but questions remain on whether the user will actually observe those ads.
[image via Color.com]