These are not best practices that I am outlining here. While they could be, it is finally dependent on the personal comfort of the individual doing the research. At ISB I had opted for the Market Research elective, but attended all of one class before switching to another. (Not that it was a particularly intelligent [...]
Creating differentiating features for a new product is a diffcult task. But choosing features from competing products to maintain parity can be equally difficult.
A Forrester case study on the use of “productivity games” highlights how product managers can create games to incentivize internal users to test new products.
One important aspect of user centric design is to provide instant feedback to the user for his actions and intents. Here’s how it should be done. And not.
In the early stages of a new product development, the product manager needs to define the product space. This involves a lot of secondary research. Here are some sources that you should definitely try.
At the early stage of a new product development, user stories play a critical role. Here are some reasons why user stories are important and 5 steps to write effective ones.
If you are planning to propose a new product idea, a point-of-view may be the first document to create. Here are some learnings from my experience.