Reducing Friction
Reducing friction is as much about getting the customer to do what she wants as it is to get her to do what you want her to.
Reducing friction is as much about getting the customer to do what she wants as it is to get her to do what you want her to.
Before trying to understand what is “User Experience”, it will serve us well to understand what is “Experience”.
Anyone anywhere building products know and talk about the important role user experience plays. According to Forrester research: – More customers will be willing to purchase. On average, companies that provide a superior experience have 14.4% more customers who are willing to consider them for another purchase than companies in the same industry that offer [...]