Links for November 3rdNov 2010
- The Role of Customer Product Reviews – eMarketer – 64% of shoppers took 10 minutes or more to read reviews, vs. 50% in 2007 – 33% took a half hour or more to read reviews, vs. 18% in 2007 – 39% read eight or more reviews before buying, vs. 22% in 2007 – 12% read 16 or more reviews before buying, vs. 5% in 2007
- Google Instant Shows Positive Effect on Paid Search – eMarketer – Google was surely not just showing off their engineering prowess. There may be a conscious effort to change user behavior to ensure more ad clicks.
- The Times UK Lost 4 Million Readers To Its Paywall Experiment – While The Times may have lost 4 million readers, it may still be earning more from subscriptions. A classic case of trading off between volume and price (in a way) with the price lever leading to greater profits.
- Twitter Investor Defends New ‘Tweet’ Usage Rules – Oliver Chiang – SelectStart – Forbes – The debate rages on Twitter’s new guidelines on using “Twitter” and “Tweet”.
- Social Media’s Leadership Challenges – Quy Huy and Andrew Shipilov – The Conversation – Harvard Business Review – Outsourcing social media to an external agency does not help to build the community building capabilities in-house and this can be harmful in the long run. It might be better to hire social media ‘leaders’.
- Mark Zuckerberg and Misery as Motivation – Rosabeth Moss Kanter – Harvard Business Review – Interesting perspective on how personal shortcomings can motivate entrepreneurs to launch new products and services that allow them to overcome them.
- HameshaON–Solving Power Theft Problem in India – Solving the problem of power theft in India can really ease the pressure on the grid. But the question remains whether the system will let it work?
- India’s Major Crisis in Microlending – Loans Involving Tiny Amounts of Money Were a Good Idea, but the Explosion of Interest Backfires
- Mastering the Apple Game of Customer Perception – Harvard Business Review – Delivering what your consumers expect can help you stay in business, but meeting their perceptions can help you disrupt industries. Like Apple.