AdAge had a report a few days back on a Forrester Research report on location based apps/services like Foursquare, Loopt and Gowalla. They have numbers to show that these services are too small for marketers to focus on right now.
Absolutely. Twitter was also small a couple of years back. And Facebook was smaller than MySpace. And location based services has too much of potential to ignore. It increases the probability of conversion/purchase. And now may be the right time to begin testing it. First mover advantage, anyone?
And there is the opportunity to be prepared when location based services cross the tipping point. It may be too late to start then. It is also in the current service providers’ interests to build partnerships now before Facebook, Google and Twitter makes location a part of their offering (completely).