Physics and marketing don’t seem to have much in common, but Dan Cobley is passionate about both. He brings these unlikely bedfellows together using Newton’s second law, Heisenberg’s uncertainty principle, the scientific method and the second law of thermodynamics to explain the fundamental theories of branding.

All I can say is that this wasn’t a very good TED talk. It was almost like forcing some specifically chosen concepts of physics on the world of marketing. Something that can be done with any other management discipline or any facet of life.

Disappointing. See the video and judge for yourself.

Dan Cobley: What physics taught me about marketing

[thumbnail: Flickr/Marvin]