Signals of NoiseWith 9+ years of experience in product management, online media analytics and product development, Suman is currently working as a Product Manager at Cleartrip.

Previously he was part of the product team set up at Infosys to introduce innovative and transformational products and platforms to the market.

Before Infosys, Suman worked exclusively with the worldwide advertising manager at Hewlett-Packard (Enterprise Business division) to strategize, track and analyze paid search campaigns with quarterly budget of over $1 million to increase campaign ROI and leads generated. He was also responsible for liaising with multiple stakeholders including the senior account manager with the paid search publisher and the agency in charge of managing paid search campaigns.

Prior to this Suman worked as a product development engineer at Siemens IT Solutions and Services and was responsible for designing and developing software products and managing international client relationships in dealing with requirements elicitation and documentation.

Suman has a MBA from the Indian School of Business at Hyderabad (www.isb.edu) and an engineering degree from National Institute of Technology, Tiruchirappalli (www.nitt.edu).

His primary interests are in the B2C internet products space with a leaning towards personalization, social networks and e-commerce.

More on LinkedIn.


Product Management | Product Marketing | Online Media/Marketing Analytics | Social Web Applications | Competitive Analysis | Business Case Preparation | User Experience Design


Outside of my professional life I am a blogger, photographer and husband to my beautiful wife. I have also contributed articles to a mainstream national publication (mint).

Other interests include classic rock, movies (all kinds, all languages), quizzing, reading (fiction and non-fiction mostly), cricket and football (Albiceleste and Red Devils).

About ‘Signals of Noise’

Signals of Noise was launched in late June 2010 when I wanted a more personalized space dedicated to subjects that interested me professionally and personally. I write about anything that is related to marketing, product management, technology and the Internet. Mostly thoughts from articles I read, product ideas, critique of ideas and emerging technologies and services. Of late though I have also been collecting useful stories and publish them as a set along with my thoughts.

I post the photographs that I consider to be my best (and the concept is relative as I would like to believe I am improving).